[instaviz-users] Advertising -- is it worthwhile?

[Glen Low]

Hugo

Good ideas.

On 05/01/2009, at 5:04 AM, Hugo Leung wrote:

> Hey all,
>
> Anyone here read the book The Tipping Point?  It's about the nature  
> of how things get adopted and take off on a massive scale like a  
> virus in an outbreak. It has a few points relevant to this  
> discussion. Currently, instaviz is still a specialized app (well on  
> it's way to broad appeal) and I believe it would be best to target  
> early adopters and people looking for the cutting edge. As such,  
> tech websites and brainmapping forums may help spread the message  
> virally. For example, post onto flowcharts.com forum asking if  
> there's a way to integrate instaviz into flowcharts.

I have something in this regard planned...

> Second, it must be easy to pick up and use. Although I enjoyed the  
> wow factor of figuring out instaviz with just a blank screen, this  
> only appeals to the hardcore and adventurous. Most people cannot  
> handle any sort of learning curve and will reject a novel interface  
> that cannot be figured out in a couple seconds(literally).  Thus, I  
> would like to see a YouTube video easily explaining the use of  
> instaviz and this can be sent to iPhone review sites and hopefully  
> they themselves choose to do a video review.

Hence the dual purpose of the help graphs in 1.1 and 1.2. There's at  
least an existing graph for newbies to browse and hopefully learn how  
to use Instaviz.

I've also made a YouTube video featuring my wife using it for her  
"wedding day" preparations. http://instaviz.com/video/1/ -- it has  
over 12,000 views and during December it peaked at #5 most watched  
Lifestyle video in Australia.

At some stage I'd like to do another video -- any suggestions for  
topics?

> Lastly,  it would be powerful if one day instaviz could incorporate  
> social networking/group collaboration features. Edit a graph  
> together in real time over the internet sort of thing. It would  
> greatly increase mass appeal. Nonetheless, I am loving instaviz and  
> appreciate all the work put into it.
>


Definitely something I have planned. Maybe in collaboration with Ryan  
so that his CanViz can show the results in real-time. (We would  
probably have to work out some delta update protocol for Graphviz  
graphs.)




Cheers, Glen Low


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